Lance Diaresco
Over 30 years leading iconic brands, as former Disney CMO and co-founder of Google’s award-winning coaching program, Lance Diaresco helps leaders thrive with clarity, trust and impact.
Biography
Lance Diaresco is the former CMO at Disney and Levi’s. He also led Brand & Creative Solutions at Google and co-founded Google’s Award-winning coaching program. Today, he partners with purpose-driven organisations as an investor, coach, and speaker, helping leaders navigate complexity.
As AI becomes smarter every day, what makes humans wiser?
Discernment - the ability to make clear decisions, deepen human connection, and contribute to a better world. Lance helps leaders align purpose, performance, and profit — bridging success and fulfillment.
BIOGRAPHY LANCE DIARESCO
From Building Brands to Developing Leaders
With more than 30 years leading iconic brands, Lance blends business acumen with cross-industry and cross-cultural insight. He continues to serve on the Google Mastery Faculty with a 99% satisfaction rating and works with organisations worldwide through keynotes, offsites, workshops, and executive coaching.
From Career to Calling
Aligned with his mission “to inspire more leaders to help transform more lives,” Lance founded Diaresco Conscious Leadership to serve the broader business community. His Me-We-World Compass™ helps leaders cultivate clarity within self (Me), build trust across teams (We), and create meaningful impact (World).
Human Stories that Inspire Change
A former brand evangelist for Disney and YouTube, Lance is known for turning complex ideas into stories that move people. He helps organizations create cultures where people thrive, purpose and profit align, and meaningful work drives sustainable performance.
Together, these experiences shape a unique voice in leadership development - grounded, global, and deeply human.
Employability
Speaker
BOOK LANCE DIARESCO AS SPEAKER AND BUSINESS COACH THROUGH ASSEMBLEE SPEAKERS
TOPICS
1. LEADERSHIP COMPASS IN THE FAST-CHANGING WORLD
As AI gets smarter every day, discernment makes humans wiser.
Drawing from 30 years leading global brands and now as an executive coach, Lance introduces the Me–We–World Compass™, a practical internal navigation system for leaders to think clearly and expansively, build trust among teams, and create meaningful impact. Without Me, we burn out. Without We, our teams fracture. Without World, our success feels empty.
Ideal for: Global conferences, leadership summits, and strategy offsites.
2. BUILDING SUSTAINABLE HIGH-PERFORMANCE CULTURE
Trust is the most valuable leadership currency, yet only one in five employees trust their leaders (Gallup).
Drawing from his experience co-founding Google’s award-winning global coaching program, Lance offers practical tools to help leaders create workplaces where people feel valued, enjoy challenges together, take smart risks, and drive sustainable growth. Strong leaders discern when to lead with compassion and when to lead with candour.
Ideal for: HR summits, culture transformation, or team-building offsites and workshops.
3.ALIGNMENT BEYOND ACHIEVEMENT FOR A MEANINGFUL LIFE
In business, ROI means Return on Investment. In life, it’s Ripples of Impact.
Many high performers reach a point where work that once energized them no longer feels fulfilling or regenerative. Drawing from his own journey from career to calling, Lance helps leaders reconnect with what truly matters so their influence extends beyond metrics to meaning. Learn how leaders turn success into significance, and create legacy aligned with their values.
Ideal for: Executive retreats, transition programs for high performers and senior leaders.
YOU CAN BOOK LANCE DIARESCO FOR YOUR NEXT EVENT AS:
1. IMPACT SPEAKER
Blending Disney’s storytelling craft with Google-honed insight, Lance shifts perspectives and sparks meaningful change.
Every talk is customised to your strategic priorities. Whether addressing thousands at a global summit or a small group of senior leaders at a strategic offsite, Lance captivates audiences with his wit, humour, and vulnerability.
Beyond inspiration, Lance provides leaders with practical tools they can apply immediately.
2. WORKSHOP FACILITATOR
Lance’s signature workshops are anchored in the Me-We-World Compass™ — developing leaders, strengthening culture, and driving measurable results.
Workshops are fully customised to your needs, ranging from focused half-day sessions to immersive multi-day offsites. He facilitates conversations that build trust, introduces frameworks that fuel collaboration and innovation, and integrates CliftonStrengths® and other tools for sustainable performance.
Teams leave more connected, aligned with purpose, and committed to thriving both personally and professionally.
3. EXECUTIVE COACH & MENTOR
Lance works with senior leaders navigating pivotal transitions — stepping into new roles, scaling businesses, or redefining their careers.
Coaching asks the questions that unlock new possibilities, mentoring shares wisdom from real-world wins and failures. With Lance, leaders receive both.
With partnerships limited to just ten leaders per year, each client receives the focus, depth, and space required to expand their impact and create a legacy aligned with their values.
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Reviews Spreker
Marriott International
Lucy Werner, Senior Vice President, Global PartnershipLance Diaresco has a remarkable ability to build authentic connections and trust. By combining frameworks, storytelling, and his own journey, Lance moves teams beyond fear to foster stronger bonds and a culture of trust. He inspires team members to own their careers and exemplifies resilience and empathy. Lance is the embodiment of what it means to practice these values, creating a foundation for happy, high-performing teams that thrive on trust and mutual respect. Any organization would be fortunate to have Lance driving their team culture forward.
Lance Diaresco has a unique strength as an international business leader and executive coach. He launched our internal sales coaching program. After proving that it builds our Googler’s confidence, grow our business, and more importantly delight our customers, the program is expanding. He is trusted by my team as he taps into his expertise as a former CMO of global brands. He inspired my team with his Vision & Mission Workshop. He also offered skills workshops such as Negotiation and Competitive Selling that are thought-provoking and practical.
The Walt Disney Company
Charlie Cain, Senior Vice President, Global Brand ManagementExtensive consumer insights experience combined with impeccable brand instincts enabled Lance Diaresco to create and scale Disney’s Brand Stewardship Training, creating the foundation of brand knowledge for a rapidly growing employee base as the company expand our brand footprint across Asia-Pacific Region. He also helped developed company-wide strategies that not only build our brand but also grow our business.