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Daan Schmidt

Daan Schmidt

Oprichter en CEO StoryBrand Nederland. De meeste bedrijven verspillen enorm veel geld aan marketing. Het StoryBrand Framework wordt gebruikt door de beste merken ter wereld.

Branding, Entrepreneurship, Communications, Marketing & Sales
Breakout session, Business coach, Keynote speaker
Languages spoken
English Dutch
Travels from
The Netherlands


Daan Schmidt is the founder and co-owner of StoryBrand Nederland BV and co-owner of Buzzlytics BV/Schmidt Communicatie that grew within 5 years into a company with customers in 16 countries.
He brought the StoryBrand method to the Benelux and contributed to the Dutch adaptation of the book StoryBrand (June 2021). StoryBrand immediately became a number 1 bestseller on Managementboek.nl and is still one of the best-selling marketing books in the Netherlands. He knows how to help companies and organizations to tell a convincing story. He has now helped hundreds of companies and organizations in the Netherlands and Belgium to get their message clear so that their impact and turnover increase. 


Breakout session
Business coach
Keynote speaker



Clarify your message & customers will engage
When you clarify your message, customers engage. But if you're message is confusing, customers ignore you. In the Clarify Your Message keynote Daan Schmidt walks through the StoryBrand Framework and helps you understand how you can invite customers into a story. The keynote is based on his book Building a StoryBrand which has inspired over 900k business leaders all over the world. How a clear message can grow your business. Many companies make a crucial mistake in their marketing: their message is not clear, so that their potential customers do not understand what they can do for them. And that mistake literally costs them millions of euros in turnover. In a world where we receive 3,000 marketing messages a day, it is crucial that companies are heard and seen. Why? Because people don't buy the best products or services, but the ones they can understand the quickest. How do you do that? The StoryBrand Framework is changing the way you talk about your company, and probably the way you do business. Every year with StoryBrand, we help thousands of companies stop wasting money on marketing and grow by clarifying their message. This framework will work for you, no matter what industry you work in. StoryBrand is a paradigm shifting marketing method. It helps you to really clarify your message and to phrase it in such a way that the customer immediately understands what your product or service can do for him. You can then apply that strong and unique message in all your marketing communications. From your website and social media to your quotes and presentations.

Close more sales: how to write a million dollar follow-up email
Daan can speak to your entire corporate sales team and train them to invite customers into a story. Right there in the room, Daan will share how to follow up with customers by writing a powerful email that will close more sales. Often, millions of dollars of sales are closed in the first 24 hours after Daan delivers the keynote. In fact, if your sales team doesn’t close more in sales than you paid Daan to speak, within the first month, Daan offers his speaking honorarium back to you without hesitation. And by the way, he’s never had to offer anybody their money back.

The storybrand marketing checklist keynote
This keynote is for every entrepreneur and marketing professional who wants to grow his or her business. This keynote will show you how to create and implement a sales funnel to drive more traffic to your business and increase sales. Every day your business loses sales opportunities unless you have a clear path to attracting new customers.