Tony Anderson
The First Marketing Director, EasyJet
Biografie
Tony Anderson is best known as the first marketing director of easyJet, the UK’s largest and best known airline. He was as a key member of the start-up team that planned and launched easyJet in 1995 when it became the first carrier in the world to sell 100% direct to the public. Initially operating two leased aircraft flying between London and Scotland, easyJet today flies over 81 million passengers a year on more than 820 routes.
Tony Anderson later became a director of the easyGroup where he launched new businesses in a range of different industries under the easy brand. He has held management positions in other travel related companies including British Airways, Thomas Cook and Tui.
Inzetbaarheid
Spreker
Today Tony Anderson is a well known conference speaker and business commentator on themes including industry disruption, challenger brands and airline marketing.
Tony is also (guest) lecturer in marketing at Cambridge Judge Business School (2012-2016), Imperial College and University College London.
He is the author of easyLand, the inside story of the easyJet start-up.
Literatuur
easyLand - How easyJet Conquered Europe
In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as a peanut airline , easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet. Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.
