Sprekersbureau Assemblee Speakers
Sir Ken Robinson

Sir Ken Robinson

World Renowned Expert on Innovation and Creativity.

Wetenschap & Onderwijs, Cultuur, Muziek & Maatschappij
Visionair | Innovator
Keynote spreker
Afkomstig van
United Kingdom


  • 2014
  • American Academy of Education Arts and Sciences, Bammy Award for Special Achievement in Education
  • 2011
  • Gordon Parks Award for Outstanding Contributions to Creativity and Education
  • 2011
  • LEGO Prize for Extraordinary Contributions on Behalf of Children and Young People.
  • 2011
  • City of New York YMCA, Arts and Letters Award for Outstanding Leadership
  • 2010
  • Benjamin Franklin Medal of the Royal Society of Arts for Outstanding Contributions to Cultural Relations between the United Kingdom and the United States
  • 2008
  • George Peabody Medal for Outstanding Contributions to Music in America


Sir Ken Robinson works with governments, education systems, international agencies, global corporations and some of the world’s leading cultural organizations to unlock the creative energy of people and organizations. He has led national and international projects on creative and cultural education in the UK, Europe, Asia and the United States. The embodiment of the prestigious TED Conference and its commitment to spreading new ideas, Sir Ken Robinson is the most watched speaker in TED’s history. His 2006 talk, “Do Schools Kill Creativity” has been viewed online over 40 million times and seen by an estimated 350 million people in 160 countries.

For twelve years, he was professor of arts education at the University of Warwick in the UK and is now professor emeritus.  In 1999, he led a national commission on creativity, education and the economy for the UK Government. All Our Futures: Creativity, Culture and Education (The Robinson Report) was published to wide acclaim. He was the central figure in developing a strategy for creative and economic development as part of the Peace Process in Northern Ireland, working with the ministers for training, education enterprise and culture. The resulting blueprint for change, Unlocking Creativity, was adopted by politicians of all parties and by business, education and cultural leaders across the Province. He was one of four international advisors to the Singapore Government for its strategy to become the creative hub of Southeast Asia, and the guiding force in Oklahoma’s statewide strategy to cultivate creativity and innovation in culture, commerce and education.

He has been named as one of Time/Fortune/CNN’s ‘Principal Voices’. He was acclaimed by Fast Company magazine as one of "the world's elite thinkers on creativity and innovation” and was ranked in the Thinkers50 list of the world’s top business thinkers.  In 2003, he received a knighthood from Queen Elizabeth II for his services to the arts.

His book The Element: How Finding Your Passion Changes Everything (Penguin/Viking, 2009) is a New York Timesbestseller. It has been translated into 23 languages and has sold over a million copies worldwide. A 10th anniversary edition of his classic work on creativity and innovation, Out of Our Minds: Learning to be Creative was published in 2011. Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life (Viking, 2013), also a New York Times bestseller, is the acclaimed companion to the Element, and provides readers with a practical guide to finding and developing their own talents and vocations. His latest book, Creative Schools: The Grassroots Revolution That’s Transforming Education (Viking, 2015), tackles the critical issue of how to transform the world's troubled educational systems and is now available in 15 languages.

Sir Ken was born in Liverpool, UK. He is married to Therese (Lady) Robinson. They have two children, James and Kate, and now live in Los Angeles, California.


Keynote spreker


How to Profit from Diversity

Most companies get the ethical case for diversity, but how many really see the bottom line business case? Those who do have a major jump on the competition. In a world that's becoming ever more complex and culturally diverse, companies need to connect with the rapidly changing profiles and expectations of their clients and markets. To do that they need a diversity strategy. But what does that involve and how does it work in practice? Sir Ken describes the major demographic trends and cultural forces that are transforming established markets. He shows too that they're also revealing new, multi-billion dollar ones. These new global dynamics demand new approaches to product development, customer services and to hiring staff. Meeting the challenge of diversity outside the company calls for planned strategy of diversity within it - and this has implications for how companies recruit, develop and hold on to talented people from a wide range of cultural backgrounds.

Takeaways include:

  • The major cultural trends that are reshaping consumer markets
  • The core elements and dynamics of a diversity strategy
  • Successful strategies and their botton line benefits
  • Action points for managers and leaders

Beyond the Creatives: Managing All Your Talent

Many organisations are divided into two groups: the 'creatives' and the 'suits'. You can normally tell who the 'creatives' are, because they don't wear suits. The assumption that only the 'creatives' can think creatively can waste huge sources of hidden talent and innovation across the whole company. Drawing on his extensive work with creative organisations and people across the world, Sir Ken describes the real nature of creative intelligence, and the many forms that creative ability can take. With real world examples, he shows how genuine creative thinking can improve performance and enjoyment in every aspect of a company's work, from business systems and processes to product development and customer service. He shows too how engaging the creative talents of the whole organisation also has major benefits in improving staff motivation, loyalty and retention.

Takeaways include:

  • The urgent need to rethink human resources
  • The different forms of creative ability
  • Examples of successful strategies
  • The core principles of managing talent

Unlocking the Power of Creative Groups

Innovation is rarely a solo performance. In organisations, the most powerful creative work is done in groups. But not all groups are creative and not all creative groups are as effective as they could be. Harnessing the power of creative groups is the secret force in the most innovative companies. In this eye opening presentation, Sir Ken explains what makes great creative groups work and what can stop them in their tracks. He identifies the core elements of the creative process, and the fundamental reasons why several heads are better than one in developing breakthough ideas. He provides a practical framework for forming and motivating highly creative teams. Sir Ken was born and raised in Liverpool, home town of the Beatles, and he advised on the development of Paul McCartney's Liverpool Institute for Performing Arts. He's also presented business sessions on creative thinking with John Cleese of Monty Python - another groundbreaking creative group. John Cleese describes Sir Ken's latest book, Out of Our Minds: Learning to be Creative, as 'brilliant'.

Takeways include:

  • The basic dynamics of creative thinking
  • How to form creative teams
  • The two modes of the creative process
  • How to motivate and facilitate creative groups


How do some people become movie stars and other CEOs: some Nobel scientists and others Hall of Fame rock stars? How do people discover their own unique talents and why do some fulfil them to such a high level? Sir Ken's new book, Epiphany, explores these questions through a unique and inspirational series of conversations with some of the world's leading talents and celebrities. He reveals the personal qualities that many of them share - their determination, self belief, frustration and continuing struggle for fulfilment. He talks about the luck and serendipity they often see in their own journeys and the powerful influence of mentors and role models in helping them discover their true talents. Epiphany has profound personal and professional messages for everyone who's concerned with developing talent, in other people and in themselves.

Takeaways include:

  • The diversity of individual talent
  • Personal characteristics of highly creative people
  • Strategies for revealing talent
  • The vital roles of mentors

Leading a Culture of Innovation

The changing fortunes of the Fortune 500 will tell you that no company has a guaranteed place at the top. Keeping up and staying ahead of the game depend entirely on continous and sustained innovation. We all know that's true, but what do company leaders have to do to make it happen? Sir Ken has worked with some of the world's leading creative organisations - in the corporate, educational and culural fields. In this presentation he identifies the three myths about innovation that hold many organisations back, and the basic practices that drive the most innovative organisations ahead of the pack. He presents a three tier strategy to generate 'systemic innovation' across the whole organisation. He then identifies the three core roles of creative leaders to make this happen.

Takeaways include:

  • The need for 'systemic innovation'
  • The relationships between imagination, creativity and innovation
  • The three levels of systemic innovation
  • The basic roles of creative leaders

Out of Our Minds: Learning to be Creative

Throughout the world, national education systems are being reformed to meet the challenges of the 21st century. Sir Ken has advised governments in Europe, Asia and in United States. In this powerful presentation, he argues that many countries are pushing reforms in the wrong direction. Drawing from his groundbreaking book, Out of Our Minds: Learning to Be Creative, he argues that too many are locked into a model of education that was shaped by the Industrial Revolution and a narrow idea of academic ability. Sir Ken argues that creativity is now as important as literacy and numeracy and that schools and colleges everywhere have to rethink urgently some basic assumptions about intelligence and achievement. He focuses on three vital questions: Why is it essential to promote creativity? Organizations everywhere are concerned as never before with promoting creativity and innovation. Why is this essential? What's the problem? Why do so many adults think they're not creative? Most children are buzzing with ideas. What happens to them as they grow up? What should be done? Is everyone creative or just a select few? Can creativity be developed? If so, how? In exploring these questions, Sir Ken argues for radical changes in how we educate all students to meet the extraordinary challenges of living and working in the 21st century.

Takeaways include:

  • How education wastes more talent than it saves
  • The three core objectives of 21st century education
  • Why we're all smarter than we think

What schools and colleges should do, and how governments should help