After almost 8 years of “accidentally training” people I was asked to develop an Induction course and a Senior Sales Academy for the company. This became a more formalised affair and The Masterclass Academy was born and introduced to the business as a formal training offering.!
It covered areas such as, strategic selling, the new media landscape and communication! strategies. In it’s first year it won awards at National Broadcasting Training Awards. I believe this programme is still alive an thriving in the company today. !

In 2008 I was approached by the Guardian Media to work as Head of Commercial and Management Development where I spent 5 years. !

I created a full operational Sales training programme, alongside a three tier Management & Leadership development process. !

I was also leading creativity, performance coaching, career coaching and employee engagement intiatives.!

It was during this time that I recognised the attitude of middle management could drive or hinder personal and professional development for an employee. !

I then decided to introduce a coaching culture that would drive the business forward. I was aware that micro management of teams prohibited potential and performance and set out a plan to change it. !
During a takeover and hold separate period the business rose from number 3 position to number 1.! Solely down to the talent, energy and engagement of the people there and the coaching culture we had created!