Sprekersbureau Assemblee Speakers
Rik Vera

Rik Vera

Expert Extreme Klantgerichtheid. Change Management. Artificially Intelligent.

Business & Management, Communicatie & IT
Expert | Thought leader, Leidinggevende | Ondernemer
Keynote spreker
Extreme Customer Centricity In A Networked World, How Your Customers Can Help You Prepare For An Artificially Intelligent Future, Managers The Day After Tomorrow
Afkomstig van


Rik Vera is partner bij nexxworks. Hij is gespecialiseerd in (én gepassioneerd door) Extreme Klantgerichtheid en heeft jaren C-level ervaring in sales, marketing en change management op de teller staan.

Rik helpt organisaties inzien hoe ‘The New Normal’ - waar digitaal compleet normaal geworden is - onze omgeving getransformeerd heeft in een netwerk. Hij vertelt hoe dit het gedrag van onze klanten en de snelheid van de markt veranderd heeft en hoe bedrijven zelf ook een netwerk moeten worden als ze willen overleven. Maar bovenal toont hij hoe bedrijven de klant centraal moeten stellen als ze succesvol willen zijn. Niet als een mooie slogan, maar als een pragmatisch verandertraject waarbij processen en procedures compleet op hun kop moeten gezet worden: een traject waarin het digitale een hoofdrol speelt om klanten op een warme en menselijke manier te geven wat ze verwachten.

Rik's keynotes zijn even scherp, origineel en ontluikend als entertainend. Als geen ander weet hij high-level innovatiestrategieverhalen om te vormen tot een kraakhelder, bruikbaar en model-gedreven relaas. Op basis van een voorgesprek, beslist hij samen met u wat de focus van de keynote zal zijn (Extreme Klantgerichtheid, een genetwerkte wereld, hoe het digitale onze wereld heeft veranderd, hoe bedrijven kunnen veranderen om sneller te schakelen dan hun markt…)


Keynote spreker


Extreme Customer Centricity In A Networked World, How Your Customers Can Help You Prepare For An Artificially Intelligent Future.


Extreme Customer Centricity In A Networked World

Rik Vera helps organizations grasp how ‘The New Normal’ – in which `digital’ has become the new normal – has transformed our work environment into a dense network. He explains how this has changed customer behaviour and the speed of the market and how companies, themselves, need to become a network if they want to survive. But, above all, he shows how companies must put the customer first if they want to be successful. Not just as a nice slogan, but as a rational program of drastic change, in which processes and procedures have to be rethought from scratch: a program in which `digital’ plays a key role in order to give customers what they want in a warm and human manner.

How Your Customers Can Help You Prepare For An Artificially Intelligent Future

In the next years, the offline world will completely digitize. Are you ready for that? Is your company? Picture all the technology that exists that can already replace what you do today, and then think of the speed at which all things digital are evolving. Now perform the same exercise for your organisation. And be honest. Many of us freeze when we think of this evolution and we keep focussing on Today and Tomorrow. But as Peter Hinssen puts it "The Day After Tomorrow will be here a lot sooner than you think and take you by surprise if you don't prepare for it now". And Artificial Intelligence will be a big part of that future. Time to stop ignoring it and explore how we can turn it into our benefit. Don't expect purely technological explanations in Rik's story. This keynote explores how we need to let our customers' behaviour and needs lead our companies and which role highly intelligent technologies need to play in that.

Managers The Day After Tomorrow

Exponentially evolving technology is transforming the outside world like never before. The world of business, too, is changing at the same speed of light and leaders are having a hard time catching up and moving ahead to thrive in The Day After Tomorrow.

But where must they start? How can managers look 30 years forward into an increasingly complex and uncertain future and translate this outlook into a workable plan for the next 3 months? How can they adopt a new mental model? Is it really all about technology? Isn’t it more about changing customer behaviour? Why should everything be fast, fun and easy? And why is data the new oil and AI a blessing?

The answer is clear. To keep evolving, you have to abandon traditional linear ways of thinking. You have to let the world inspire you. You must look beyond ‘just’ the technology. You must zoom in on the needs of your customers and put them first. Above all, you have to focus on the possibilities out there and keep experimenting.