Professor of Marketing & Retailing
Kitty Koelemeijer is full professor of Marketing & Retailing at Nyenrode Business Universiteit (since 2003) and chair of the Center for Marketing & Supply Chain Management. Het research and teaching focuses on growth strategies, digital innovations, digital transformation of organizations, retail management, e-commerce, customer relationship management, branding, and supply chain co-creatie
Kitty is a member of the supervisory board at Intergamma (vice chair), B&S Group, CB Logistics, Coram and Vereniging Eigen Huis. In addition she is a member of the board at Fonds Gehandicaptensport, Vereniging Nederlandse Poppodia en Festivals, and Vedis Retailplatform.
She invests in a number of tech startups. Kitty writes a monthly opinion piece for RTLZ (www.rtlz.nl/opinie) en a bi-montly column for RetailTrends.