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Johnny Cupcakes

Johnny Cupcakes

CEO, Johnny Cupcakes | Award Winning Entrepreneur & Brand Hysteria Expert Top Innovator in Retail -The Boston Globe Americas #1 Young Entrepreneur -BusinessWeek

Retail & Handel
Leidinggevende | Ondernemer, Visionair | Innovator
Keynote spreker
Gesproken talen
Reist vanaf


If you dream of inspiring cult-like brand loyalty — the kind that involves mile-long queues and even permanent tattoos — Johnny Cupcakes is for you.
The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.
With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.

Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his
customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing. Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.

Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.


Keynote spreker


Building Brand Loyalty & Memorable Experiences
With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes,
permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and with in your teams through the power of social media & experiential branding.

Inspiring Team & Customer Culture
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team and externally by their customer base.
There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled-over customers.

Finding A Way
So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. 
So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways!
With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.

[topics covered within Johnny’s presentation]

How to build brand loyalty
Why little things = BIG results
Disrupting your industry with fun
Everything has been done before, what makes you different?
Crafting unique experiences
Customer engagement
Brand hysteria & distinction

Viral Business
Acquiring free marketing in the digital space
Utilizing social media
Content marketing
Brand culture
Finding a way

Keeping a positive mindset
Solving problems with creative thinking
The art of surprise & delight
The importance of networking
Rolling with the punches and learning to adapt
The value of collaborations, licensing, and partnerships

Creating a community of customers
Power of pop-up shops
Learning to delegate tasks
The importance of packaging
Planning a memorable launch

Creating correlations with customers
Word of mouth marketing
E-commerce Growth
Events foster real relationships
Finding a work/life balance
The Importance of story-telling