In this sweeping new interpretation of the history of civilization, bestselling author Jeremy Rifkin looks at the evolution of empathy and the profound ways that it has shaped our development-and is likely to determine our fate as a species. Today we face unparalleled challenges in an energy-intensive and interconnected world that will demand an unprecedented level of mutual understanding among diverse peoples and nations. Do we have the capacity and collective will to come together in a way that will enable us to cope with the great challenges of our time? In this remarkable book Jeremy Rifkin tells the dramatic story of the extension of human empathy from the rise of the first great theological civilizations, to the ideological age that dominated the 18th and 19th centuries, the psychological era that characterized much of the 20th century and the emerging dramaturgical period of the 21st century. 

De economie van de twintigste eeuw, mogelijk gemaakt door olie en andere fossiele brandstoffen, lijkt in een eindfase gekomen. Met wellicht een nieuwe wereldwijde crisis in het vooruitzicht zijn we wanhopig op zoek naar een duurzaam economisch model. Rifkin laat zien hoe internettechnologie en groene energie voor een derde industriële revolutie kunnen zorgen.
De auteur schetst het beeld van honderden miljoenen mensen die in huizen, kantoren en fabrieken hun eigen zonne-, wind- en geothermische energie produceren en die energie met elkaar delen via een 'energie-internet' - zoals we nu via internet informatie creëren en met elkaar delen.

The capitalist era is passing - not quickly, but inevitably. Rising in its wake is a new global collaborative Commons that will fundamentally transform our way of life. Ironically, capitalism's demise is not coming at the hands of hostile external forces. Rather, The Zero Marginal Cost Society argues, capitalism is a victim of its own success. Intense competition across sectors of the economy is forcing the introduction of ever newer technologies. Bestselling author Jeremy Rifkin explains that this competition is boosting productivity to its optimal point where the marginal cost of producing additional units is nearly zero, which makes the product essentially free. In turn, profits are drying up, property ownership is becoming meaningless, and an economy based on scarcity is giving way to an economy of abundance, changing the very nature of society. Rifkin describes how hundreds of millions of people are already transferring parts of their economic lives from capitalist markets to global networked Commons. Prosumers are producing their own information, entertainment, green energy, and 3-D printed products at nearly zero marginal cost, and sharing them via social media sites, rentals, redistribution clubs, bartering networks, and cooperatives.