Chris Malone
The HUMAN Brand: Build Lasting Loyalty in the Digital Age
Tijdlijn
- 2018
- Have repeatedly appeared on CNBC, FOX Business, Wall Street Journal Live, Bloomberg News and Yahoo News as a guest commentator over the last years.
- 2017
- article on Dunkin Donuts' name change garnered 92,000 views, 4,000 likes, 300 comments and 500 shares on LinkedIn
- 2015
- • Received Industry Impact Award from Consumer Brand Relationships Association
- 2014
- delivered nearly 100 keynote addresses around the world since 2014
- 2014
- • Award winning co-author of The HUMAN Brand: 2014 Axiom Business Book and International Books Awards
Biografie
Chris Malone is Founder and Managing Partner of Fidelum Partners, which is based outside Philadelphia in Newtown Square, PA. Chris has over 25 years of sales, marketing, consulting and organizational leadership experience, and a track record of driving growth and profitability. He held senior marketing positions at leading organizations such as Choice Hotels, ARAMARK, Coca- Cola, the National Basketball Association, and Procter & Gamble and has consulted to a broad range of Fortune 500 companies.
As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the company’s 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $13 billion in annual revenue.
Chris is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, which was published by the Jossey-Bass division of Wiley Publishing. He is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.
Chris holds a bachelor’s degree from the University of Maryland at College Park and an MBA from The Wharton School of the University of Pennsylvania.
Inzetbaarheid
Spreker
THE HUMAN BRAND: CUSTOMER LOYALTY IN THE DIGITAL AGE
As digital technology has proliferated during the past decade, it seems that client and customer loyalty have become more difficult to develop and sustain. Have the traditional principles of sales and marketing become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, addresses this question and provides insight on how to build and sustain client and customer loyalty in the Digital Age.
Key Takeaways include:
- The universal human perception process that drives loyalty with clients, customers and colleagues.
- Real world examples of sustainable loyalty building practices
- Three imperatives for building Client & Customer Loyalty in the Digital Age
EMPLOYER OF CHOICE: LASTING LOYALTY IN THE DIGITAL AGE
As digital technology has proliferated during the past decade, it seems that employee engagement and loyalty have become more difficult to develop and sustain. Have the traditional principles of talent management become obsolete? Chris Malone, co-author of The HUMAN Brand: How We Relate to People, Products & Companies, addresses this question and provides insight on how to build and sustain employee engagement and loyalty in the Digital Age.
Literatuur
The Human Brand
Customers everywhere describe their interactions with companies in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
