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Ananda Groag is the mobility expert at ShareNL. Her passion for mobility was born at TomTom, where she specialized in various aspects of mobility, like navigation, maps, real-time traffic info, fleet management. She also launched TomTom Taxi, a start-up within TomTom, where she familiarised herself with the world of on-demand mobility.
Ananda consults car brands, cities and the Ministry of Infrastructure and Water in the Netherlands. On her own initiative, she organizes roundtables or conferences on hot topics in transportation. She organized a car sharing conference twice and is now working on a conference about the intersection of area development and mobility. Ananda brought together 42 organizations in a public-private partnership; the so-called Green Deal Car Sharing and she was the driving force in this three-year partnership aimed at growing car sharing. As a part of this partnership, she launched the independent information site on car sharing www.autodelen.info. Through her central role, Ananda built a large (inter)national network and deep knowledge about shared, smart and sustainable mobility. Ananda believes in ‘practise what you preach’. She and her family do not own a car and seamlessly combine different modes. Ananda loves to test and try new concepts and mobility services.
The mission of Ananda Groag is to help and inspire people and organizations to transform to a more sustainable way of moving people and things. Mobility is not a goal on it's own, it's the network on which we connect to the rest of the world. To shape this well, we need to keep our ideal living environment now and for the future in mind.
She believes in smart, sustainable and shared mobility and cities and she wants to invite people to open their mind and think outside of their fixed patterns and show them we are all in the driver seat to transform our own worlds.
Shared Mobility, Car sharing, smart mobility, Mobility-as-a-service, future of mobility & mobility in urban planning
TESTIMONIALS ANANDA GROAG
“Ananda’s keynote speech at the EUROPEANMOBILITYWEEK Workshop 2017 helped national and local campaigners to better structure ideas about shared mobility. Her innovative approach is perfectly in line with the creativity required for such a campaign. Ananda engaged the audience with good information and punchy statistics.”
— European Mobility Week
The presentation was fun, inspiring and visually appealing. They take time to explain complex concepts and ensures everyone’s on board throughout the speech. They use simple, concise examples spiced up with small anecdotes and personal experiences. I really enjoyed it!
- Anna Sandvik Hauge, Communication advisor
"Thanks again for your time here. It gives us all a boost to hear you speak, and I think we should all have a vitamin injection like you every time the thought of the car loving citizens of Rogaland weighs us down.
— Espen Sjagen, Kolumbus Norway
“Ananda Groag spoke about ‘Amsterdam Sharing City’ and shared many examples of platforms and initiatives built on the principles of the collaborative economy. She evoked a positive reaction from the audience during the event and made visitors discuss and share their own experiences, challenges and ideas on sharing with each other for the rest of the event.”
'On our first annual customer event Ananda spoke about the sharing economy. Her talk fitted very well in our program and we received nothing but positive feedback from our customers'
— Sjaak Sonneveld, Bright Pension