Life motto Tom Coronel:
“Always look up the competition, something or someone has to trigger me. Because you can – The world is spinning 10 times faster than before."

In addition to his life as a well-known Dutch racing driver, Tom Coronel is also a very successful entrepreneur. In 2011, his company grew to a turnover of 40 million euros. “It is a sport to constantly change, I have converted that into entrepreneurship”. Tom Coronel became the largest television supplier in the Netherlands. His webshop Plasma-discounter.nl sells one in every 25 televisions. It doesn't stop there. Coronel is well on its way to becoming the largest in coffee machines (coffee discounter.nl) and barbecues (barbecueshop.nl). "We sell boy things, things we want to own." The success translates into resounding numbers. In 2006 his company had a turnover of 6.8 million euros, three years later that has grown to 35 million. In the first year, the tasks were divided between Coronel and partner / childhood friend Marc Koster, now 26 people are on the payroll of Create2Fit, the collective name of his web companies.

Tom Coronel has been involved in international motorsport for years. He has won many victories in different classes. Besides racing, he runs a number of very successful webshops.

Tom Coronel is an enthusiastic and humorous speaker on topics such as:
- Entrepreneurship
- Internet Marketing, E-commerce and webshops
- New media
- Innovations in sports
- Collaboration in teams

A spectacular opening or demonstration with one of Tom's racing cars is also possible.

Tom Coronel was born on April 5, 1972 in Naarden, The Netherlands. As the son of race car driver Tom Coronel Sr. racing was spoon-fed to him. Together with twin brother Tim, he was active on the go-kart track from an early age. His sporting career took off from 1990. Coronel has been racing in different racing classes from that time on. Through championships in the Netherlands and Germany (where he raced against Michael Schumacher and Jos Verstappen, among others), Tom Coronel ended up in Asia and lived in Japan for five years. Here Coronel won the Japanese Formula 3 Championship, as well as the Formula Nippon Championship and the International Masters of Formula 3. In 2000, Tom Coronel went for the highest achievable in racing: Formula 1. Unfortunately, it took more than just winning championships and missed Coronel close to Formula 1. But - and this is Coronel at heart - he wasn't going to give up; no, he just went full throttle. In the years that followed, he expanded his already impressive resume with many races, victories and championships such as DTCC, Dakar, 24 hrs Nurnburgring, the ETCC, WTCC and the Le Mans Series. Coronel had an instinct for entrepreneurship early on. He knew what trading was and always arranged the best deals. About 10 years ago he came into contact with the plasma televisions from LG and then Coronel knew for sure: there is business in this. He started Create2Fit and after some trial and error, this visionary turned his attention to selling products via the internet. Since the internet bubble had just burst, everyone thought he was crazy. But Coronel believed in what he was doing and kept going: internet selling was just the future. And he was right. His company has grown in the past 10 years into a sizeable company with turnover of more than 48 million per year. What started in the usual attic room is now a company with more than 50 employees and a market leader in its industry. Tom Coronel is the father of two children. In motorsports, he is currently active for Cometoyou Racing in the Audi RS 3 LMS in the FIA ​​World Touring Car Cup (WTCR). As an entrepreneur, he is daily busy with purchasing, internet marketing, sales, social media and everything that has to do with new media.