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Pacelle van Goethem

Pacelle van Goethem

The Netherlands' most requested speaker and authority in the field of persuasion, voice and influence. International keynote speaker.

Management & Leadership
Expert | Thought leader, Business coach | Mentor
Keynote speaker, Breakout session, Master class
Overtuigend leiderschap & meningen veranderen, De Psychologie van overtuigen & Beïnvloedingspsychologie, De Stijlen van overtuigingskracht, Online Overtuigen, Verbluffende technieken
Languages spoken
Travels from
The Netherlands


  • 2021
  • (spring) Edition "The 180, Changing Opinions" and "The 180, The Art of Changing People's Minds"
  • 2020
  • (October) Edition "Power to the Nice Man, Shortcuts to persuasion"
  • 2020
  • 25th edition of "Selling Ice to Eskimos - The psychology of persuasion"
  • 2019
  • Best listened Management book from Business Contact on Storytel
  • 2018
  • Edition "True Persuasion, The Logic of Charisma"
  • 2018
  • Lecture Persuasion for the European Speechwriters Guild, at King’s College Cambridge
  • 2018
  • Establishment of True Persuasion
  • 2018
  • European Lecture Tour
  • 2016
  • 2nd place Speaker of the Year
  • 2012
  • New edition "Selling ice cream to Eskimos"
  • 2011
  • Publication Lecture "The Psychology of Convincing"
  • 2000
  • Bestseller edition "Selling ice cream to Eskimos, the Psychology of Convincing"


Drs. Pacelle van Goethem is a researcher, writer and the Netherlands' most requested speaker in the field of persuasion, voice and influence. She trains the top of politics and business in persuasion. Van Goethem developed a method to immediately increase personal persuasion and to acquire the best practices from convincing people.

Originally a Speech, Language and Voice Pathologist, she further specialized in Psychology and Mass Communication and participated in research at Radboud University and the University Medical Center Groningen. She discovered the spectacular connection between relaxation and persuasion. Her bestseller "Selling ice cream to Eskimos, the psychology of persuasion" counts as the Dutch standard work on persuasion.

Good ideas must be heard. That is her goal. Even the most brilliant minds sometimes fail to convince out of modesty, abstract telling or too far ahead of the troops. Van Goethem offers insight into the psychology of persuasion and the best practices of very convincing people. She discovered the laws of persuasion and is happy to reveal them. She lets people discover their style of persuasion and teaches them how to immediately strengthen their style. The precise details of a lecture or workshop will be determined in consultation with you.


Keynote speaker
Breakout session
Master class


‘I have known Pacelle for years, I have heard her present and she is superb. She understands the persuasion process deeply’. Robert B. Cialdini, Professor of Psychology, Arizona State University

‘Over the last few years, I’ve come to know Pacelle as a warm, charismatic, inspiring teacher who understands both the art and science of persuasion. She brilliantly captures so many of the lessons about how to persuade and inspire. Jon Favreau, Former Director of Speechwriting for President Barack Obama

'Amazing' Michel Emmerik, Hard Werken

'Excellent speaker' Hans Groen, director of Focus Conferences

'The diamond of the day' Otto Seijler, Nutreco

"Very interesting" John Oest, Gasunie

"Crushing speaker" Richard Kemper, Comedian

"Inspiring, pragmatic and very to the point" Bo Melis, Business Analyst KPN

"The highlight of the day" Otto Seijler, Nutreco



Overtuigend leiderschap & meningen veranderen

Over de culturele, psychologische en sociologische hobbels om mensen mee te nemen in verandering en hoe die te overwinnen. Biases & archetypen rond leiderschap.

De Psychologie van overtuigen & Beïnvloedingspsychologie

Hoe werkt het. Ons brein en beinvloeding. De wetenschap achter overtuigen. Pacelle’s Model van Invloed.

De Stijlen van overtuigingskracht

Je stijl van overtuigen kennen, voordelen versterken, nadelen ombuigen en te schakelen.

Branding & imago; persoonlijk, organisatie, product, plan of dienst.

Online Overtuigen

Videomeetings en presentaties en met impact communiceren vanaf een scherm

Verbluffende technieken

Je stijl & overtuigingskracht versterken en meteen je invloed vergroten. Leer de geheimen van de meest overtuigende mensen. De Koning als beste oefening ooit. Plus invloed & verleiden met je stem. Direct toepasbare methoden voor impact.