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Cor Molenaar

Cor Molenaar

Kijken, Kijken ... Anders Kopen.

Category
Trends, Business & Management, Retail & Trade
Type
Futurist | Trend forecaster, Expert | Thought leader, Business leader | Entrepeneur
Employability
Keynote speaker
Languages
EN NL
Origin
The Netherlands

Biography

Cor Molenaar completed several studies in the field of economics, marketing and information technology. In 1992 he completed a Masters in Change Management from the Free University in Amsterdam, and presented a highly informative paper on the Application of Information Technology in Marketing in 1997. An experienced force in marketing, Cor founded Ogilvy and Mather Dataconsulting and was instrumental in creating the Flying Dutchman air-miles campaign for KLM airlines. He is a leader in his field: the tension between sociology, technology and marketing. He is not only conducting academical research on this matter, but also advising companies.

Cor Molenaar puts people in the centre of all the changes that are occurring in society and companies. He brings a unique blend of vision, education and corporate expertise to customer focused business. His work is recognised not only on the business front, but in academia and research as well. He has a proven track record in helping companies to develop valuable customer relationships and an astute understanding of the top management perspective. All of his presentations are tailored to the needs of the client.

 

Employability

Keynote speaker

Speaker

Cor Molenaar is a dynamic speaker, a brilliant strategist, and brings tremendous know-how with his impressive presentations. With enthusiasm, involvement and filled with humour and skill, he takes audiences along on a journey to the new world, sketching future developments in a practical manner.

Topics

  • Changes in People's Behaviour
  • Impact of e-Marketing in Organisations
  • Internet, Distance Shopping, Web Strategies
  • IT Related Topics Based on Communication, Internet and Customers
  • CRM, Direct Marketing and One-to-one Marketing

Literature

Imagery