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Steven van Belleghem

Future of customer experience

Categorie
Business & Management, Communicatie & IT
Type
Expert & Thought leader, Leidinggevende & Ondernemer, Auteur
Inzetbaarheid
Keynote spreker, Expert, Masterclasses
Thematiek
Marketing 2020, De kracht van conversaties, Social Media, When Digital Becomes Human
Talen
EN NL
Afkomstig van
Belgium

Biografie

Steven studied applied economics at the University of Ghent. His summers were spent specializing in marketing at UC Berkeley. Even after all these years, Steven is still in love with San Francisco and beautiful California. 
Steven started his professional career as a research assistant at the Vlerick Business School, where he remains a guest marketing professor to this day. 
In 2001, Steven was one of the first employees to join InSites Consulting, a start-up in the online research industry. Over time he worked his way up to become one of the company’s managing partners and shareholders. Steven spent a total of eleven and a half years at InSites Consulting. During this period, the company grew from just 8 staff to 130 with branches in 5 countries. It was an amazing adventure.
In 2012, Steven started his own inspiration company called B-Conversational. He runs the company with his wife, business partner and best friend Evi and together, they inspire companies around the world. 

Since 2014, Steven is involved in 3 start-ups. He is a partner in consultancy firm Nexxworks, the co-founder of Zembro (a wearable start-up) and the co-founder of content creation company Snackbytes. 

Inzetbaarheid

Keynote spreker
Expert
Masterclasses

Spreker

Steven his keynotes are about the future of customer relationships and the future of marketing. Speeches can be adapted to the specific needs of your event and target group.

WHEN DIGITAL BECOMES HUMAN

About the transformation of customer relationships

There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self-service, big data, customer automation and the integration of the online & offline world. Failing to implement the digital relationship puts your company’s future on the line. A successful digital transformation is key, but it will not be enough. Due to the digital evolution, your customer relations need to change on a human level as well. The key challenges in this regard are both numerous and interesting: finding a balance in the relationship between man and machine, outlining the role of the human touch and using the power to connect people with people to maximum advantage. Steven guides you through his famous story ’When digital becomes human’. It’s a narrative about the combination of the digital and the human transformation in your customer strategy. This story takes you on a journey to the future. It is provocative, exciting and scary at the same time. Enjoy this amazing ride!

 

CUSTOMERS THE DAY AFTER TOMORROW

Winning customers in a world of AI, bots and automation

We are entering the third phase of digitization where artificial intelligence will raise the bar in terms of customer experience. Customer experience is evolving from a mobile-first to an AI-first business. For customers this is the start of the most exciting phase ever. They will enjoy benefits like hyper-personalization, faster than real-time customer service and the most user-friendly interfaces ever seen. In his NEW keynote, Steven describes how to invest in the customer experience of the day after tomorrow. The keynote expounds on three key investment areas: consumer science, automated interfaces and intelligence augmented. As always, Steven’s enthusiastic delivery illustrates the journey with a variety of real-life cases and new management models. This keynote is linked to a NEW book of Steven. The new book will be available in November 2017.

Literatuur

Topics

Marketing 2020

Hierin spreekt Steven over extreme klantgerichtheid, technologie en verkopen zonder te verkopen.

De kracht van conversaties

Hoe hedendaagse marketing staat of valt met de feedback van een klant.

Social Media
When Digital Becomes Human

Beeldmateriaal